Because
it is the biggest
social and environmental
crisis on our planet.
The smoke from firewood
is more than just an inconvenience. It is a lethal killer. It causes over 3 million deaths, annually, including 230.000
children under the age of five.
Inhaling toxic fumes daily leads to deadly illnesses like childhood pneumonia, lung cancer, COPD, stroke, and coronary heart disease. For many families, simply preparing a meal means breathing in poison.
For the 2.3 billion people who
rely on firewood, every meal comes at a cost
far beyond the wood itself. Women and children spend hours each day gathering wood and tending fires - time that could be spent on education, health, or generating income.
This daily burden is a hidden driver of generational poverty, stealing opportunity and keeping entire communities stuck in survival mode.
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Black carbon is one of the most powerful climate pollutants - over 1,000 times more potent than CO₂ in the short term. Open-fire cooking is the single biggest global source, releasing thick plumes of soot that accelerate global warming, melt glaciers, and disrupt rainfall.
This is not just a household issue.
It is a planetary crisis.
In developing regions, majority of the population relies on firewood.
This overwhelming demand drives over half of all deforestation in some countries, stripping landscapes bare to meet daily energy needs.
The consequences of deforestation are severe, it: destroys wildlife habitats, accelerates soil erosion, disrupts rainfall patterns, and weakens local resilience to climate shocks.
One meal at a time, entire ecosystems are being dismantled.
Whether you're an individual or an organization looking to make
meaningful change.
There’s a role for you in our mission.
Reach out to explore how you can fuel the mission to end firewood cooking and build
a cleaner, healthier future.